We recently just undertook the first sale of 13,000 Catfish stocked in Alpha Farm Estates. The entire stock was purchased in one day by two bulk buyers that visited and cleared out the stock. These same buyers were requesting for more which we were not able to deliver.
Our target market on the farm estate has always been for the bulk buyers that usually buy for drying, this is a very huge untapped market that has a guaranteed off-take for whatever quantity of fish that is produced. Reason being, due to the unrest in the North-Eastern part of Nigeria and the Lake Chad Basin Crisis, and the reduction of water in Lake Chad, buyers from this market now have to look for alternatives to supply their customers, thereby creating a very large demand which local producers are not able to satisfy. This is evident also in these buyers going as far as Kaduna, Jos and even Port Harcourt to purchase fish.
Given above is a picture story of the entire sale on the farm.